If you are a home business vying to find an effective marketing strategy for your business, chances are that you may not uncover a better option than article writing. If you can provide content for a variety of websites and for print media, your business is bound to get immense recognition and attention. But how can one write an impeccable, engaging and original article
that gets everyone talking, and, more importantly, convert?
This is where the following article writing tips for marketing can help you. So pay close attention.
Tip #1: Write articles that address a specific problem or offer value to the audience
In a nutshell, people go online to read only when they need information. If you can offer value, they will certainly come to you and even bring others along with them, too. As such, the key to ensure that people keep visiting you is share information in such a way that they can envision the result.
Tip #2: Converse with your readers
Always try to converse with the reader and they will stick by you. You don’t have to be totally informal while writing articles but you must be engaging and amicable to the audience. Talk to them in ways that allow them to quickly realize why they must care about what you are saying, and how listening to you actually can help them. If you can make the audience realize that they are the beneficiaries, it is one of the best marketing strategies you can ever find. If you are writing a marketing article, it is important that you use ‘you’. It helps to make the post personal and directly addressed to the reader. When you use ‘you’, it immediately becomes engaging and conversational, at the same time.
Tip #3: Write succinctly about what you want
While writing a marketing article, every word that you use must have its own purpose. This is true with the titles, as well. Since you are not creating a piece of art to display your linguistic abilities or trying to win a literary award, make certain that you are not too stiff with the language and rely on extensive SEO copywriting for maximum effectiveness.
Tip #4: Write simple
Whenever you are writing, make the entire affair simple. Since you are writing to converse and for marketing, your intention behind the same should be to educate the reader. Only if you keep simple language throughout the article, it can be comprehended by all types of audiences.
Article Writing for Search Engine Optimization
Panda update of Google made article marketing one of the best ways to pull off SEO for maximum effectiveness. The importance of top-notch content has been stressed by the update as websites with low quality content have been penalized. The update underpinned the importance of SEO article writing, as well.
In order to ensure that your website appears against relevant searches on the search engine result page, SEO optimized content writing is most crucial. You need to naturally incorporate the search phrases so that you never run the risk of not being able to appear on the SERP for relevant keywords.
Further, keyword incorporation is an important aspect of any content marketing strategy as the content must always bring traffic to the website. Or else, why would you write at all? But the usage of the keywords in the articles must be natural and not upset the flow of content.
Since articles are a pivotal tool to impress people from diverse verticals, it is important that they meet certain degree of quality. As such, if you feel you aren’t up for the task or don’t have the time, hire a professional article writer. If you need best article writing services regularly, this is the best thing to do.
Content marketing spearheads the digital marketing strategy of a business, engaging the customers and selling their products. Well, you need a well-planned SEO strategy to make your marketing campaign a success. SEO practices keep on changing, which makes it necessary to keep the website optimized. This is a process, which facilitates formation of a bond between the company and its customers. You can read in detail various benefits of content marketing.
Here, you will come across certain guidelines that will help you to establish a successful content marketing strategy.
Focus on semantic search and user intent
Most of the time, companies incorporate keywords in the write up that they feel relevant. However, you need to focus on the intent of users and semantic search. Users search for different types of information on the search engines. Google has undergone sophistication to understand what the users are exactly looking for. Evidently, you need to understand the needs of your customers and come up with suitable keywords that match the needs. Focussing only on keyword density will not work out well; you need to adopt a comprehensive approach to meet the needs of your customers.
Create a content marketing strategy for mobiles
With the rise of the eCommerce business, people are increasingly using mobile devices to shop online products. According to a report, around 60% of the customers use mobiles for this purpose. Evidently, you need to come up with an operative mobile content marketing strategy, so that these users can easily find the information and products they are looking for. You should have a mobile app and a responsive website to ease up the shopping experience of your customers.
Focus on building a relationship
Well, establishing a technically refined SEO strategy is not enough for marketing your content. As a marketer, you have to establish a good rapport with your customers; you may seek assistance of a professional seo content writer if needed. The success of a business pivots around its relationship with the customers. Incorporating write up enriched with keywords will not work out unless you can engage your customers with the same. Carry out campaigns to build a stronger bond with your customers and reach out to influencers. They can help you out in capturing the attention of customers on the social media. First of all, you should focus on the technical aspects and then move on to nurture the relationship with your customers.
Get high-quality links
Link-building is another important strategy to market your write up effectively. You can get high-quality links in your articles and blogs through various ways. Most of the successful marketers opt for guest blogging on popular websites. Apart from this, you may create amazing resources to attract users, who share content. You can also gain inbound links in this process. Besides, you may syndicate your blogs on niche-specific websites that attract a large number of readers.
Balance the materials on your website
Often, business firms focus only on their SEO strategy and ignore the other areas. Well, you should remember that SEO is important for your marketing strategy, but you need to incorporate the other materials as well. Your website gets traffic from various sources like offline referrals, direct trafficand social media and so on. These sources are to be balanced in an even way. Focussing solely on your SEO traffic can be harmful to your business. A single change in algorithm may result in loss of traffic. Even companies offering best seo optimized content writing services will not disagree with the said.
On-page content optimization
While optimizing your on-page content, it is important to focus both on short and long-tail keywords. Apart from the body of your write up, you need to use these keywords in other areas, like URLs, title tags, headlines, subheads, image captions and image tags. Although long content ranks higher in the search engine index, you need to balance it with shorter ones too. These are catchier and will serve the mobile users.
Focus on content distribution
Well, you may be busy creating a variety of write up for your website. In the meantime, the content distribution process may get ignored. Optimizing your website is necessary, however, it drives only around one-thirds of your traffic. Palpably, you need to focus on content distribution on all the platforms, including social media, external websites and other platforms. Create small write ups that you can use in multiple ways. This is one of those content marketing tips that will help you to maximize the available resources.
Adopt an integrated SEO approach
Companies that adopt a segmented approach to their SEO strategies are unable to live up to the competition in the market. You need to integrate social media marketing, SEO and content marketing on a single platform. This will help you to generate better quality leads. For instance, when your blogs on social media come with well-researched keywords, they drive more traffic to your website.
Focus on your social media strategy
Content on social media that enjoy massive shares helps to improve your rankings in search engine index. Increased visibility and reach of your blogs casts a positive influence on your ranking. Social media is a great platform for branding, so make sure you produce enough write up for this platform. The interactive platform helps to keep your readers engaged. Thus social media content creation is something to be done with proper plan and vision.
Develop valuable content
While developing content for your target groups, make them engaging and impactful. Amazing write up remains relevant for a long time, generating leads over the months. Focus on creating high-quality materials that educate or inform the readers. People find them more interesting than promotional ones.
These tips will enable you to come up with an effective content marketing strategy. Do necessary research to understand the tastes of your customers. It will help you to come up with relevant write up and other materials to build a powerful strategy, just like the best content marketing company would do.
Blogging is a tricky business. You can always read as many posts and blogs as you like to learn the process of writing a blog. However, until you start doing it for real, you will never know how bumpy the entire process can get.
Blogs are one of the most efficient and economical ways to promote your business, engage your audience and to interact with your customers. It is only when you start actual writing that you begin to face issues. Addressing these issues is the key to crafting an excellent blog.
If you want to write a blog post but have no clue about it, this post is conceived to help you streamline the process and write a killer content for your audience. Go through some of the most operative blog writing tips.
Step 1: Plan your writing
You don’t run to your office and start writing a blog as soon as you reach your office. If you seriously want your blog to connect with the audience and drive incredible engagement online, you really need to plan it.
Only by planning the entire writing process can you churn out a really unique blog that your audience would like to read and share. And this is what you exactly need to ensure that you obtain maximum benefits of blogging for business.
Following are few of the important elements in planning;
Step 2: Create an excellent, crisp and catchy headline
Everyone and anyone walking on the street would have an opinion on headlines. It not only states how important headlines are for any type of writing but also about the efforts that must go into making one. Some people are of the opinion that you need to be as specific as you can be about the topicyou are going to write.
Unless you are an excellent writer or an established content marketing company whose name itself brings readers even from Mars, we say that you stick to write specific headlines.
For us, writing a headline is all about attracting the customers who are interested to read what you are going to say and probably engage with it. If the headline you write has nothing to do with what you write, it is not a clever way of writing headlines.
Also in the grand scheme of things on the internet, you get different people to read your post. As such, you can experiment with different types of headlines to see which one works the best for your audience and your business.
Step 3: The actual writing part
So you have gathered enough insights into the topic you are writing a post on and the title has been finalized—or you have a couple of ones that only need some tweaking—and you are ready to get to the real job.
There are two types of approaches you can have for writing compelling blog content.
If you are thinking what the right approach in writing is, the answer is there isn’t any.You can pick the one that works best for you. Every professional blog writer is unique and has his own way of doing things.
Some people like to complete the draft at one stretch and some others like to gather different thoughts over a period of time about the topic and gradually translate the same on to the post.
However, we have felt that when you are trying to get the post done in one session, there are chances of streamlining the thoughts effectively. When you break writing the post into different sessions, there is a chance that you might deviate from the very style you began writing the post in the first place.
Further, if you do not know which one works for you, try both to write a couple of postsand see what works out for you. This is an approach that would have been taken initially by most of the established companies presently offering impeccable blogging services for business, while they were in their budding phase.
Step 4: Use images to enhance your blog
If you are going to write a blog without any visual simulations, there is no doubt that people will race past to somewhere else no matter how smart your blog content writing ideas are. So if you want to create a post that can coerce people to read through it, you must use images effectively.
Are you thinking why? Let us see
There are a lot of ways you can use images to make your blog post all the more attractive and convincing to the readers. Most of the companies offering blog content writing services also provide relevant images.
Step 5: Edit your post, review it and re-edit it
You are editing to see if there are mistakes—grammatical or factual, to make the post all the better.
If you thought writing a post is hard, you must try editing. Reading through the sentences and thoughts you have already written can make you want to sleep and it makes the process all the more boring.
So there are a few things that you can do to make the process a little easier;
If you follow these steps, it can help you write an excellent blog post. Whatever discussed above applies in case of website content writing as well.
These aren’t the most definite rules you must always adhere to, you can always tweak them as you wish when it comes to content writing for blog posts.
If you have ideas you would like to share or require help in writing blogs do reach us. We will be glad to engage.
Social media marketing is one of the most important parts of digital marketing. People spend much more time on the cyberspace today than they used to do earlier. You need to catch them where they are available most of the time, the virtual world. Social networking sites like Facebook, Twitter and LinkedIn are the new marketing zones for companies. These platforms have diverse user bases, and it makes the advertisers to reach out to a particular section of audiences, based on their requirements.
It is necessary to know the content crafting strategy for social media to engage potential customers. Read on ten critical tactics that will help you to deal with content management on social media. To get maximum benefits it is imperative that you equip yourself with certain operative social media content writing tips.
Optimization of content according to your context
Each platform has certain unique features. It makes them different from one another. You need to take these features into consideration while developing the content. After the content is crafted, an expert social media content writer optimizes them for your websites with additional effort and time. The readership varies according to the platform. For instance, some people may be using LinkedIn more than Twitter. Others may be more inclined towards Facebook. You should know the reading habits of your readers to come up with a more effective content management strategy while writing for social media.
Complement your text with images
Dry text is not enough to retain the interest of your customers for long. You should incorporate images too, along with the write up. Images appeal to the visual sense, creating an urge in your readers’ mind to go through the posts. Most of the time, images are used to lure the attention of your visitors. They have a lot of content to go through in the cyber-world. Therefore, you need to dish out something exceptional to capture their attention. You can use beautiful screenshots, stock images, and other photos along with the content.
Have a look at your audience base
One of the most common issues associated with unsuccessful content marketing strategies is the failure to identify your audiences. A general approach does not work out during marketing. You should be able to pinpoint the needs of your visitors. Accordingly, you can put forward your message and reach out to them. Market segmentation is a key aspect of this process, so you should have a look at your audience base. Try to understand their aptitudes and frame your content marketing strategy accordingly. This is the first thing any content writing agency does.
Reach out to other people
While you focus on a target audience, you should also concentrate on expanding your customer base. Catering to the needs of a particular section of audience always narrows down your marketing approach. Frame the message in a manner that it has the ability to approach a wide user base. However, it should not appear to be out of context for your target users.
Create powerful headlines
Powerful headlines create an urge among the visitors to read the posts. While a weak headline goes ignored, a well-crafted headline entices your users to read the posts. It can turn a weak blog powerful. Viral posts help to circulate your marketing message among various sections of the people. Therefore, you should be able to craft impactful headlines that can turn the eyeballs towards a post and increase its readership base. Apart from this, your website earns more revenues when the visitors click on these blogs.
Try out various content formats
This offers you the ideal platform for experimenting with different types of content. As the reader-base is diverse, you can try out various formats that can help you capture the market. These days, companies are incorporating infographics, videos and other materials in their blogs and articles. This is a dynamic platform for digital marketing. People welcome all sorts of changes to break the monotony of dull information.
Address the users
You should know the right way to approach the readers. Create a more personal impact by directly reaching out to them. Use the word ‘you’ while you address your readers. It will create a stronger bond between your company and its customers. Companies offering professional social media content writing services unfailing use this technique, at all times.
Write on trending topics
One important feature of social media marketing is that its contents have a shorter life-span than other platforms. Therefore, you should focus more on trending issues to make the materials more engaging and relevant. Use hashtags and other features of social media when you write for the platform. Staying updated about latest happenings is crucial if you want to offer something of value to your customers.
The write-ups should be concrete
Social media users come across a huge volume of information through posts. It is necessary to keep the articles and blogs crisp and concise. You have no scope to try out ambiguous write-ups here. Your readers should be able to scan through these write-ups easily. In shorter words, you must respect their time and never try to test their patience.
Don’t make false promises
Keep away from unethical means of attracting your visitors. You may succeed in attracting them the first few times by making false promises. Your reputation will fall within a short time, which is potentially dangerous to your company. You should never mislead the prospects with tricky headlines.
You should focus on capturing new markets while keeping the existing clientele intact. Follow these strategies to generate better social media content ideas and create more engaging content. It will swell up your customer base and drive your business ahead.
It is something that you can’t ignore. If you are yet to explore the seamless opportunities offered by it, your business is definitely losing not just a great brand building tool but also an effective communication channel.